Forge Ahead, Achieve New Successes | Honle Group Holds 2024 Q1 Marketing Meeting

05/21 2024

Site Editor

At the start of the season, the time is ripe. On the morning of March 30th, Honle Group's first quarter marketing meeting for 2024 was successfully held at the group's headquarters. Heads of the sales department, foreign trade department, business department, branch offices, and sale elites attended the meeting, with General Manager Feng Junfeng presiding.

First, General Manager Feng Junfeng summarized the sales work of 2023. Strategically, overseas, Honle International Côte d'Ivoire Ltd. and Honle International Uzbekistan Ltd. were established; domestically, the Beijing Major Projects Department was established (focusing on state-owned and central enterprises). In terms of performance, in 2023, the group achieved dazzling results both domestically and internationally, with sales growth reaching an all-time high, including foreign trade exports exceeding the billion mark.

Following that, Feng set clear directives for the sales work and objectives for 2024 and put forward several requirements for the next step in marketing:

Vigorously improve the rate of sales returns: Classify customers according to credit rating, gradually optimize customer evaluation and risk control; strengthen the sales team's awareness of returns - make it an important part of the sales process; focus on key clients and break through by regularly communicating about the progress of returns, actively pushing the returns process forward.

Improve sales management: Branch offices and sales should set clear monthly and quarterly performance targets, strengthen process management to ensure the efficiency and success of project operations, and ensure targets are met.

Strengthen daily team management: To enhance the responsibility and performance of the sales team, correct their working attitude, and improve work performance, creating a new situation in business work, management of sales journals should be tightened from April. It's required and implemented that work reports are submitted, ensuring work has a plan, visits have an itinerary, and there are goals every week.

Lastly, General Manager Feng required all the sales heads and elites present at the meeting to implement the spirit of this meeting, coordinate the key marketing work for the year, seize strategic opportunities, and strive to complete the annual marketing targets, contributing to the development of Honle Group.

After the meeting, attendees exchanged thoughts and communicated on doubts, difficulties, and insights encountered in the sales process. General Manager Feng answered questions on-site, pinpointing a new situation for the sales elites.